Choosing the Right Ford at Berglund Ford Salem

Shopping for a new vehicle isn’t something you do every day. Whether you’re replacing an old ride, shopping for your growing family, or finally getting that truck you’ve had your eye on, choosing the right Ford matters. At Berglund Ford Salem, we help drivers from across Salem, Roanoke, and southwest Virginia find vehicles that meet their real-world needs – not just what looks good on paper.

Here’s how to make your decision with confidence when you’re buying a new Ford.

Match a Model to Your Lifestyle

Before you look at horsepower or headroom, think about your lifestyle. What do you need from your next vehicle?

• Families often go for the Ford Expedition, Explorer, or the spacious Edge.
• Drivers with long commutes lean into the Escape, Maverick, or fuel-efficient Fusion Hybrid.
• Outdoor enthusiasts gravitate toward the Bronco Sport, Bronco, or Ranger.
• Business owners and serious haulers depend on the F-150 and Super Duty.
• Tech-savvy or eco-conscious buyers might consider the Mustang Mach-E or F-150 Lightning.

Questions like “How much cargo space do I need?”, “How often will I drive in snow or rain?” or “Will I be towing anything?” can help you make the right call.

Trim Levels: What’s Worth the Upgrade?

Each Ford model is offered in multiple trim levels, and the differences can be huge. From simple workhorse models to top-tier luxury and tech builds, it’s worth taking time to compare.

Here’s an example with the Ford F-150:

• XL: Basic and built for work.
• XLT: Adds comfort and more tech.
• Lariat: Brings premium features and better finishes.
• King Ranch®, Platinum, Limited: Add high-end features, exclusive materials, and advanced performance tech.

Beyond trims, many models allow for optional packages that include things like:

• Upgraded Towing and Trailering Capability
• Off-Road Enhancements like Skid Plates and Locking Differentials
• Luxury Add-Ons like Panoramic Sunroofs or Heated Steering Wheels

Don’t guess – ask our team to break it all down. We’ll help you find the sweet spot between features and budget.

Pick the Powertrain that Works for You

Ford gives drivers choices under the hood, and that matters in a place like Salem, where you might go from stop-and-go traffic to mountain roads in a single trip. Depending on the model, you’ll see:

• Turbocharged EcoBoost® engines that offer great fuel efficiency.
• Traditional V6 or V8 options for max towing and hauling power.
• Hybrid setups in the Escape and F-150 that improve mileage without sacrificing capability.
• All-electric options like the F-150 Lightning and Mustang Mach-E for zero-emissions driving.

Transmission options range from smooth-shifting automatics to advanced continuously variable transmissions (CVTs), depending on the model you choose. Drivetrain configurations also vary, with AWD and 4WD available across most SUVs and trucks.

What Technology Do You Really Want?

Ford’s newest models are loaded with intuitive, useful tech that’s built to make your daily driving more convenient – and safer. Some of the most popular standard and available features include:

• Apple CarPlay® and Android Auto™
• Ford Co-Pilot360™ Safety Features
• SYNC® 4 Infotainment with Touchscreen Display
• Wireless Charging and Wi-Fi Hotspot
• Over-the-Air Software Updates

Other available features range from adaptive cruise control to premium sound systems, built-in navigation, a 360-degree camera, and customizable digital driver displays.

Ford Warranty Coverage and Perks

All new Ford vehicles come with:

• 3-Year/36,000-Mile Bumper-to-Bumper Warranty
• 5-Year/60,000-Mile Powertrain Limited Warranty
• 5 Years of Roadside Assistance
• Additional Coverage for Hybrid and Electric Components on Applicable Models

On top of that, Berglund Ford Salem customers enjoy local perks like priority service scheduling, factory-trained technicians, and access to genuine Ford parts and accessories. When you buy here, you’re not just getting a vehicle – you’re joining a dealership that stands behind it.

Why Buying Local Makes a Big Difference

There are a lot of places to buy a Ford, but few can match the local experience you’ll get at Berglund Ford Salem. When you shop with us, you’ll benefit from:

• Straightforward pricing and honest trade appraisals.
• Staff who know Salem-area roads, weather, and driving habits.
• Local test drives on real terrain – not some flat city loop.
• A convenient, trusted service department for everything after the sale.

We’re proud to help drivers from Salem, Roanoke, Christiansburg, and Vinton find the Ford that truly fits their needs and lifestyle.

Let’s Get You Behind the Wheel

Whether you’re still researching or you’re ready to take the next step, we’re here to help make buying your next Ford as easy as possible. Come by our showroom in Salem, VA, or check out our new Ford inventory online. We’ll walk you through options, financing, and available offers – without the pressure.

Schedule your test drive at Berglund Ford Salem today and see what makes the difference.

Disclaimer: This content was drafted with AI assistance for initial drafting, reviewed by a subject-matter expert for accuracy, and edited by our team of writers and editors.